LAS DALIAS ON THE ROAD TOOK UP RESIDENCE AT WESTERGASFABRIEK, AN OLD GASWORKS, CONVERTED INTO A CULTURAL AND EVENTS CENTRE
A resounding success. That’s how the Las Dalias Street Market’s greatest foreign adventure to date has been described. The multi-coloured caravan of clothes, accessories and gifts set up shop in Amsterdam for the first four days in May to offer the Dutch people our life style and our idea of creativity. Almost 15,000 visitors, more than 100 stalls, tons of craftwork delivered in containers and over 150 people, who travelled all the way from Ibiza, were the main figures of the biggest group journey outside Spain in the island’s history. And the balance is unadulterated optimism, extremely positive, overall satisfaction, and a desire to set up similar experiences in other European cities. Las Dalias on the Road set up shop at Westergasfabriek, an old gasworks, converted into a cultural and events centre, located in a very popular parks and leisure area in the Dutch capital. The coincidence between Dutch and Ibizan lifestyles, their mutual admiration, was appealing enough to bring out thousands of women (the immense majority of visitors) to respond to the call of the street market, based on an intensive promotional campaign, both online and in the city’s most important media.
ALMOST 15,000 VISITORS, MORE THAN 100 STALLS, TONS OF CRAFTWORK DELIVERED IN CONTAINERS AND OVER 150 PEOPLE TRAVELLING FROM IBIZA ARE THE MAIN STATISTICS FOR THE BIGGEST GROUP JOURNEY OUTSIDE SPAIN IN THE ISLAND’S HISTORY.
The performance by Paco Fernández, along with the ceremony paying homage to the Fallen during the Second World War were among the most moving moments of the event, contrasting with the ongoing entertainment over in the children’s corner (with clowns Hugo and Rudy Rudine) and the peaceful atmosphere in the gardens, with the morning yoga sessions. At night, the site was bustling, in contrast to the relaxed, holiday, ambience in the communal areas of the hotel, where most of the expedition were staying. A boat trip on the canals brought the finishing touch to this unique experience, which will possibly be repeated: “I want us to go back, and if we don’t return to Amsterdam, we’ll go to Berlin, to Paris, back to Madrid or to other cities. We couldn’t be happier”, said a satisfied Juanito, owner of Las Dalias and proud of having put “una pica en Flandes”, an old Castilian expression that means you’ve done something very complicated and costly, or undertaken a long journey that’s also been an achievement, and with good reason.