LAS DALIAS ON THE ROAD WAS INSTALLED IN WESTERGASFABRIEK, AN OLD GAS DEPOSIT CONVERTED INTO A CULTURAL AND EVENT CENTRE

A total success. That’s how the greatest adventure to date of the Las Dalias street market abroad has been described. The multi-coloured caravan of clothes, accessories and gifts was set up in Amsterdam for the first four days of May to offer the Dutch people our life style and our idea of creativity. Almost 15,000 visitors, more than 100 stalls, tons of craftwork delivered in containers and over 150 people travelling from Ibiza are the main figures of the biggest group journey outside Spain in the history of the island. And the balance is pure optimism, very positive, general satisfaction, and a wish to set up a similar experience in other European cities. Las Dalias On The Road was installed in Westergasfabriek, an old gas deposit converted into a cultural and event centre, located in a very popular parks and leisure area in the Dutch capital. The coincidence between the life style of the Dutch and the Ibizans, their mutual admiration, gave it enough appeal for thousands of women (the immense majority of its visitors) to respond to the call of the street market, based on an intensive promotional campaign online and in Amsterdam’s main media.

ALMOST 15,000 VISITORS, MORE THAN 100 STALLS, TONS OF CRAFTWORK DELIVERED IN CONTAINERS AND OVER 150 PEOPLE TRAVELLING FROM IBIZA ARE THE MAIN FIGURES OF THE BIGGEST GROUP JOURNEY OUTSIDE SPAIN IN THE HISTORY OF THE ISLAND.

The performance by Paco Fernández and the ceremony paying homage to the Fallen during the Second World War were among the most moving moments of the event, in contrast with the ongoingentertainment in the children’s corner (with clowns Hugo and Rudy Rudine) and the peaceful atmosphere in the gardens and the morning yoga sessions. At night, the site’s bustle turned to a relaxed, holiday, setting in the communal areas of the hotel where most of the expedition were living. A boat trip put the finishing touch to this unique experience, which will possibly be repeated: “I want us to go back, and if we don’t return to Amsterdam, we’ll go to Berlin, to Paris, back to Madrid or to other cities. We couldn’t be happier”, says a satisfied Juanito, owner of Las Dalias and proud of having put “una pica en Flandes”, that old Castilian expression that is used to indicate that you’ve done something very complicated and costly, or undertaken a long journey that’s also an achievement. With good reason.