MADRID’S AMAZED AT THE MARKET

THE CONVOY FROM LAS DALIAS SAILED TO DENIA THEN WENT TO MADRID IN COACHES AT THE HOTEL, THE PROGRAMME FOR THE THREE DAYS WAS ESTABLISHED

A wonderful success Those three words are sufficient to describe the three days on which  Las Dalias Hippy Market was held in Madrid. More than 150 craft traders took the spirit ofthe market to the Palacio de los Deportes sports arena in Madrid, thus exporting the atmosphere, sound and image of Ibiza. Thousands of people in Madrid wereamazed by the crafts produced on the island, the clothing, the setup of the stalls, the music by Paco Fernández and the performanceby Namasté. Never has a promotional campaign from Ibiza taken so many people off the island. Never has such a positive initiative conceived on Ibiza had so much media coverage throughout Spain.

Finally the major television and radio stations talked about Ibiza without talking about accidents, crime, drug trafficking or the cliché subject of licentiousness. The whole experience was so fruitful that it may be exported to other European cities. Preparing for the future. More than 180 journalists and media specialising in travel and tourism, as well as Madrid-based travel agencies and tour operators, received information about Las Dalias directly from those involved. The tourism minister for the Balearic Islands, Pepa Marí, said: “It is very important that the media broadcast a perspective of the island that is completely different to the distorted, partial image we have seen on numerous occasions, an image that does not reflect the more authentic side of Ibiza”.